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Strategic Innovation
DHL create added value solutions with Global Trade Services
Situation
DHL is the global
market leader in international express, overland transport
and air freight and the world's number one in ocean freight
and contract logistics. The DHL Network comprises over 285,000
employees in around 6,500 offices and over 450 hubs, warehouses
& terminals. DHL has over 420 aircraft and 76,200 vehicles
making more than 1.5 billion shipments per year.
A key challenge in the highly competitive international logistics
market is for companies to provide added value services which
make it easier for businesses to trade globally in a more
complex, regulated and fast developing environment. This is
where DHL is developing new services such as Global Trade
Services (GTS). GTS comprises Trade Automation Services (www.dhl.com/tas),
Trade Facilitation, Trade Finance and other services under
development.
Objectives
DHL asked the H-I Network to use
their tailored programme to learn from the H-I experience
of strategic innovation and venturing. The objective was to
bring an external perspective, common language and approach
to the DHL Global Trade Services (GTS) team responsible for
developing and integrating a portfolio of new business ventures
adjacent to core transportation and logistics.
Approach
H-I Network conducted a 5 P’s
Innovation process which involved;
- Conducting an objectives meeting with
the director responsible for global trade services
- Interviewing key team members across
the GTS functions and location. The GTS team is located
in UK, Germany, USA and Asia
- A preparation meeting with key team
members, which identified the models and cases from other
leading organisations which provided insights
relevant to the DHL GTS business context and objectives
- The H-I Network supported a team meeting
in Singapore which created the DHL GTS 5 Ps of Innovation
(Purpose, Process, People, Partner and Performance).
Results
The H-I Network programme provided a comprehensive
list of issues, tasks and owners to address the challenges
in the coming months to deliver the new business targets.
‘Very
relevant and beneficial’- ‘Good in shaping key
focus areas’- ‘Very good working sessions’
GTS Team
The
5 P's workshop facilitated by H-I Network in Singapore was
instrumental in shaping our venturing process.’
Andrew Betts, Director, DHL Global Trade Services
We wish success to the DHL Global Trade Services ventures.
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