|
Next generation ideas
Joint opportunity creation for Philips
Situation
Royal Philips Electronics is one of the world's biggest electronics
companies and Europe's largest with sales in 2004 of £30.3
billion. The business spans medical systems, domestic appliances,
personal care, consumer electronics, lighting, semiconductors
and other activities including a technology incubator and
corporate investments.
Philips is committed to open innovation and the Philips Research
lab in Eindhoven, Holland has become a high tech campus for
many organisations in addition to Philips. Dr Terry Doyle,
Managing Director of Philips Research Laboratories assigned
H-I to support the Open Innovation development and bring new
ideas to a product domain for Philips. The assignment was
carried out as part the tailored programme, offered as part
of the H-I Network membership.
Objectives
The
objective of the assignment was to provide an environment to
develop ‘Next Generation Ideas’ on the theme of
health and wellbeing, particularly related to Information and
Communication Technology (ICT) connectivity. This approach also
aimed to give the Philips team an external entrepreneurial perspective
and the opportunity to collaborate with other leading organisations.
The idea was not to generate a specific opportunity but to build
respective understanding between Philips and the participating
organisation.
Approach
H-I conducted a Joint Opportunity Assembly
(JOA) to generate Next Generation Ideas which involved:
- Tapping into H-I knowledge and connecting
Philips with other leading members of the H-I Network interested
in open innovation
- Initial scoping discussion with Terry Doyle
and key executives
- Confirming objectives, attendees and the
programme agenda
- Leading a workshop using innovation techniques
and external input – the external participants included
executives from a health sector business, part of a leading
multinational
- Providing the output and notes from the meeting,
which were then used at an internal management meeting to
decide next steps
- Facilitating the next stage of the idea development
Results
The programme achieved the objectives
and feedback scores were high. The JOA created gems of insight
for the teams and Philips now wishes to progress one specific
idea.
Dr Terry Doyle was clearly impressed:
“I
think that we indeed succeeded in building a common understanding
between the organizations and there are valuable ideas to
take forward.”
The other organisation also valued
the JOA programme, one participant described the experience
as a: “Great
chance to test our thinking with a leading corporate and have
an opportunity to build a business opportunity”
We are delighted to be continuing
our long running support to Philips.
|
H-I
Publication: