|
Joint opportunity creation
For Reckitt Benckiser
Situation
Reckitt Benckiser is a truly global
company and is the Worlds leading manufacturer of household
cleaning products (excluding laundry). It has operations in
60 countries, sales in 180 countries and net revenues in excess
of £3billion. Their leading brands include Dettol, Harpic,
Vanish, Calgon, Finish, Air Wick, Lemsip, Disprin and French’s
food.
Reckitt Benckiser has a consumer-oriented vision and is committed
to innovative product development and to augment this it has
set up a team (CKInnovation team) specifically to support
innovation and new product development within the group marketing.
The Head of CKInnovation, John Gerrie, joined the H-I Network
to help Reckitt Benckiser learn from research, participate
in thought leadership forums and to help generate and develop
new business ideas around innovation and growth. John tasked
H-I to support the development and bring new ideas to a new
product domain for Reckitt, within a tailored programme, offered
as part of the H-I membership.
Objectives
Reckitt Benckiser has considerable
experience in new product development and has worked with
a number of organisations to help develop products. In this
case they wanted:
- A new external perspective
- A fresh innovative approach
- External Joint Opportunity input from other
leading organisations within the H-I Network
Approach
H-I conducted a Joint Opportunity
Assembly to generate next generation ideas which involved:
- Tapping into H-I knowledge and connecting
Reckitt Benckiser with other leading members of the H-I
Network interested in open innovation
- Scoping of the JOA workshop, confirming objectives,
attendees and agenda
- Leading the JOA workshop drawing upon innovation
techniques and external organisation input. External participants
included senior executives from leading global industrial
gases, logistics and electronic device organisations
Results
The JOA process generated more ideas
and created ‘gems of insight’ for the teams.
John Gerrie was clearly impressed: “The
topic was always going to be difficult,…I think we did
well to get so many quality new ideas and applications. It
was fantastic having the diversity of external input from
the H-I Network.”
The other organisations also valued the JOA programme: “Great
opportunity to see our market from a very different perspective”
H-I Network are delighted to be continuing our support to
Reckitt Benckiser.
|
H-I
Publication: